SEO

How we're protecting Pippa's Kitchen SEO

We are not simply switching Pippa’s Kitchen off. We are planning a controlled move so important pages, customers and Google are guided to the most relevant place on the new Northside website.

Audit

We record what exists today: pages, URLs, rankings, backlinks and traffic.

Match

Important Pippa pages are matched with an appropriate page on the new Northside website.

Redirect

At launch, permanent 301 redirects guide customers and Google from the old Pippa URL to the new Northside equivalent.

Monitor

After launch we monitor Google, redirects, indexing and rankings for six weeks.

Important

The pippaskitchen.com.au domain should remain registered and redirecting for at least 12 months after launch.

Kept separate

Supported at Home and NDIS Cookaborough URLs are excluded from the website redirect process and remain operational.

Current progress

SEO migration at a glance

Completed

Complete

Initial Pippa’s Kitchen SEO audit
Initial URL collection for both existing sites
Redirect planning framework started
Google Search Console access shared

In progress

Page-to-page mapping
Content and keyword preservation planning
Existing SEO data request
Current Northside crawl or URL export request

Upcoming

Confirm final sitemap
Complete redirect map after product and content decisions
Prepare metadata and on-page SEO migration
Test redirects, 404s, sitemap, canonical setup and Search Console before launch

Longer-term SEO protection

Even after the initial monitoring period:

Keep https://pippaskitchen.com.au/ registered
Keep permanent redirects active for at least 12 months
Do not allow the domain to expire
Periodically review rankings and organic traffic
Update important external backlinks where practical

This is guidance for protecting the migration — it does not imply ongoing monthly SEO optimisation is included indefinitely.