Primary website
Northside Grocer
The permanent retail brand and website.
Website migration
Building one stronger Northside Grocer website
We’re bringing the retail side of Northside Grocer and Pippa’s Kitchen together in one clearer Shopify experience. This page explains the website structure, content review, Cookaborough data assessment and SEO protection Buddy is working through.
Design and Shopify setup underwayLast updated: 29 October 2026
Design is 95% complete and the new website pages are ready for your review. Open any page below and add your feedback in Pastel. The additional pages are ready for review until Sunday night, 1 November. We are working through the earlier feedback in parallel; once this review is complete and approved, the design phase can be formally completed.
Migration summary
Legacy website
Pippa’s Kitchen
Existing content and Google value being carefully migrated.
Retail platform
Shopify
New online store, products, checkout and customer experience.
Supported customers
Cookaborough
NDIS and Supported at Home customers remain separated from the retail migration.
Status
Design and Shopify setup underway
Current focus
Final design review and Shopify build
Next milestone
Final design approval
Target launch
December Christmas menu
Current work
What Buddy is working through
Open any workstream for the detail. Your choices stay remembered while you use the portal.
- Initial Pippa’s Kitchen SEO audit completed
- Initial URL collection completed for both existing sites
- Current Northside URL export or crawl requested
- Existing SEO reports and performance data requested
- Existing Cookaborough storefront review
- Product and menu structure review
- NDIS and Supported at Home journey review
- Brand assets and imagery review
- Business information reconciliation
Outcome
A complete understanding of what needs to move, what needs to be rebuilt and what should be retired.
- New Shopify sitemap
- Primary navigation
- Mobile navigation
- Retail and supported-customer pathways
- Product collection structure
- Delivery information
- Search landing pages
- Internal linking
Outcome
A structure that is easy to shop, manage and discover.
- Northside green #2A401E
- Warm cream #FBFBFA
- Bodoni FLF display typography
- Benedict for selected quotes
- Clean, readable body typography
- Real food photography
- Greg and Emma’s story
- Mobile-first shopping
- Clear dietary labels
- Simple delivery journey
The additional pages are ready in Pastel. Please add your feedback directly in Pastel by Sunday night, 1 November. Review passwords are in Secure Access.
- Recipe and nutrition demo delivered
- Recipe and nutrition workflow discussion
- Requirements, scope and timing to confirm together
- Automatic syncing subject to confirmed platform capabilities
- Product catalogue
- Product descriptions
- Ingredients
- Allergens
- Dietary attributes
- Product sizes and variants
- Prices
- Serving information
- Heating instructions
- Storage instructions
- Product imagery
- Retail customers
- Marketing consent
- Historical orders
- Gift cards
- NDIS and Supported at Home records
- Delivery zones
Outcome
A safe product and customer migration plan based on Cookaborough’s confirmed capabilities.
RebuildRewriteMergeRedirectRetire
- NDIS content
- Home Care Package content
- Supported at Home content
- Dietary collections
- Family meals
- Single meals
- Delivery
- FAQs
- How It Works
- Blog articles
- Product information
- Reviews and customer proof
- Initial Pippa’s SEO audit completed
- Initial URL collection for both websites completed
- Page-to-page mapping underway
- Content and keyword preservation planning
- Existing SEO data follow-up
- Current Northside URL export or crawl follow-up
- Missing destination-page identification
- Permanent 301 redirects
- Redirect-chain prevention
- Metadata review
- Heading structure
- Canonical URLs
- Structured-data replacement
- Search Console migration
- Sitemap submission
- Post-launch monitoring
Outcome
Existing search value is transferred to the most relevant Northside pages wherever possible.
- Shopify theme
- Reusable sections
- Product templates
- Collection templates
- Dietary filters
- Search
- Cart and checkout
- Postcode checking
- Customer accounts
- Klaviyo
- Analytics
- Structured data
- Image optimisation
- Redirect import
- Mobile testing
- Accessibility
- Launch QA
Proposed structure
Proposed website sitemap
A simple customer-facing structure, shown vertically so it stays clear on mobile.
Home
This Week’s Meals
All Meals
Single-Serve Meals
Family Meals
Meal Packs & Bundles
Vegetarian Meals
Gluten-Free Meals
Dairy-Free Meals
Vegan Meals
Soups
Pasta Sauces
Sides & Salads
Pantry & Extras
Ordering
Delivery
Click & Collect
Storage
Heating Instructions
NDIS Meal Delivery
Supported at Home Meals
Apply / Get Started
Delivery Areas
Postcode Checker
Delivery Days
Click & Collect
Greg & Emma
Our Preston Kitchen
The Pippa’s Kitchen Transition
Gift Cards
Meal Guides
Dietary Guides
Storage & Reheating
News
FAQs
Contact
Customer Account
The final Shopify URL format may vary slightly depending on whether content is created as a page, collection, product or article. The customer-facing structure will remain simple and consistent.
More detail available
Advanced View includes the data assessment, redirects, technical details, checklist and full sequence.
Next steps
What happens next
Buddy is working on
- Work through the previous Pastel feedback
- Collect feedback on the additional pages until Sunday night
- Polish the Shopify desktop and mobile experience
- Make the shopping journey fast and obvious
- Finalise cart and category-filter behaviour
- Complete the content-editing map
- Confirm the recipe workflow after Greg’s review
- Prepare the approved product and retail-customer migration
- Connect Klaviyo and support Meta setup with Andrea
- Map important Pippa’s Kitchen URLs
- Preserve important metadata and canonical tags
- Prepare and test all required 301 redirects
- Prepare sitemap and Search Console updates
- Test products, collections, filters, shipping, tax and orders
- Complete final quality assurance before launch
Northside may be asked to confirm
- Review the additional pages in Pastel by Sunday night, 1 November
- Add feedback directly in Pastel
- Confirm final mobile design decisions
- Greg to look through the recipe app demo and send feedback
- Confirm the recipe, ingredient and nutrition workflow
- Supply the selected list of approximately 50 launch products
- Supply final product images in landscape format
- Check the About us, How it works, Delivery, FAQ and Contact content in Pastel
- Confirm reheating and storage information
- Confirm delivery zones, shipping, tax and postcode requirements
- Confirm the Christmas-menu launch scope
- Confirm who needs Shopify, Klaviyo and Meta access
- Confirm the treatment of Pippa’s Kitchen Google Business Profile
Coming next
All pages are now in Pastel for review. Once Northside’s feedback is in on Sunday night, Buddy will apply the earlier and new feedback so the design phase can be formally approved.
Your input
Website Migration Questions
Answer a short set of questions so Buddy can finalise the website structure, product migration, SEO protection and launch plan.
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